Avila Beach to host 2013 Amgen Tour
November 28, 2012
On May 16, the fifth stage of the week-long race will begin in Santa Barbara and finish in Avila Beach.
Race promoters first approached the city of San Luis Obispo. However, city officials declined saying they could not afford the more than $100,000 cost. Pismo Beach was also in the running, but did not make a final decision before Avila Beach agreed to become one of 12 host cities.
Three local hoteliers, John King, Noreen Martin and Rob Rossi, worked with race sponsors to bring one of the world’s most popular cycling events to the Central Coast.
The race is expected to bring about 1,000 athletes, Amgen staff and media to the Central Coast along with fans who follow the race, boosting tourism spending during a seasonably slower time of the year.
It is one of the reasons the Amgen Tour delivers a powerful economic punch bringing $100 million in revenue annually to the state, said Amgen’s Vice President of Communications Michael Roth.
“It does bring enormous economic benefits and stature to the host cities,” Roth said.