Supervisors to spend thousands on airline magazine advertising
December 11, 2012
The magazine spread will consist of a 23 page feature on the CBID’s Wine Coast Country Discovery Route and will cost $80,500, or $3,500 per page. If approved by the supervisors on Tuesday’s consent agenda, the advertisement would run in March 2013.
CBID’s Discovery Route consists of 10 wine tasting destinations ranging from Ragged Point to Edna Valley. The route hugs the coast from Ragged Point to Oceano and does not include the Paso Robles Wine Region.
The tourism district previously placed a 24-page feature in US Airways Magazine in April 2011, and it said that the magazine publishers proposed another advertisement after the launch of the Discovery Route campaign.
US Airways serves more than 3 million passengers a month and publishes more than 325,000 monthly magazines.