Atascadero hires firm to promote tourism on social media
September 18, 2013
The city of Atascadero is turning to social media to state its case for becoming the tourism hub of San Luis Obispo County. [KCOY]
The Atascadero Tourism Business Improvement District issued an approximately $175,000 contract to an advertising firm to promote the city using a website and social media.
“The page had got close to 1,000 hits on hotel information, and an owner of a hotel said they had noticed a slight increase in people contacting their hotels to get information and that occupancy has gone up,” said Councilman Bob Kelley.
Visitatascadero.com offers information about attractions, dining and lodging in the city but also promotes the entire Central Coast. It’s home page contains photos of Morro Bay, Hearst Castle and San Luis Obispo County vineyards.
The marketing firm is next creating a video series to promote Atascadero on Youtube and cable television.
The city of San Luis Obispo also hired a firm recently to promote tourism on social media. Earlier this month, the marketing firm Rosetta fired San Luis Obispo’s first social media ambassador Bentley Murdock, who had not been showing up to promotional events.