Salinas crop circle, marketers not aliens
January 6, 2014
The unique crop circle discovered in a Salinas farm last week was created by marketers not aliens.
On Sunday at an electronics show in Las Vegas, Jen-Hsun Huang, the CEO of computer graphics company NVIDIA, announced his company created the crop circle as a marketing stunt. The stunt was intended to bring attention to the company’s new mobile processor to be used in automobiles, tablets and cell phones.
After deciding on the marketing stunt, the company hired a Hollywood location scout to find the location and security guards to help keep its plan under wraps. Then the company sent anonymous tips out to media across the country.
By Dec. 30, droves of journalists were at the site.