Whitman spends $76 per vote to win primary
June 10, 2010
Meg Whitman clinched the Republican nomination for California governor Tuesday night, but the victory came with a pretty steep price tag. [California Watch]
Whitman, the former eBay CEO, spent $76 per voter to claim the nomination from insurance commissioner Steve Poizner, who spent $63 per vote.
In contrast, Jerry Brown spent 50 cents per vote to get the Democratic nomination, though he faced only a minimal challenge. Brown spent a penny for every dollar Whitman pumped into the race.
Whitman spent nearly $80 million on her campaign through May 22, the last day figures are available–that translates into roughly $161,000 a day. Her total spending is expected to reach $84 million.
The three candidates combined spent $57,203,930.74 on TV and radio ads and another $11,085,653.21 on campaign consultants.
Whitman and Brown now face off in the November election.