Tony Cipolla to KCOY? See for yourself
October 30, 2010
At least, that’s the clear impression from this television spot that has been airing on KCOY. Cipolla is only seen from behind and the spot coyingly ends just as he begins to face the camera. The announcer intones “Coming This November Tony’s Back”
Cipolla left KSBY last spring after 20 years as a reporter-anchor in a contract dispute. Reportedly making $160,000 a year in salary, Cipolla rejected a management request to drop his pay down to $110,000 a year. He is currently teaching journalism classes at Cal Poly. One rumor even has him considering an eventual run for Congress.
How Cipolla does in Santa Maria remains to be seen. Rick Martel made a similar move in 1995 after leaving the anchor chair at KSBY in his own contract dispute, but Martel lasted little more than a year in Santa Maria at KCOY with then co-anchor Mary Babbitt.
“Good luck to Tony,” said one former broadcaster, who asked not to be identified. “He’s a nice guy, but this market has been predictable for years. People in San Luis Obispo are not going to watch a Santa Maria station.”
“Besides,” the former broadcaster added, “I feel sorry for the two news anchors already at KCOY. They can’t be happy about this. That newsroom is about to become very tense.”