New ebook serves as Talk Radio 101
September 5, 2011
Two San Luis Obispo radio talk show hosts have co-authored a new ebook about radio and what it takes to be an effective guest.
Deborah Bayles and Dave Congalton, both of whom host shows locally for KVEC 920 AM, wrote “The Talk Radio Guest Book: How to be the Perfect Radio Guest” to help people who want to be interviewed on the radio understand the process.
“Talk radio is more popular than ever,” said Bayles, who hosts a weekend show focusing on senior issues. “It’s certainly a great way to get your message out. We try to help you figure out the best way to be invited on a show and how to be a good guest—so good that you’ll be invited back.”
The new ebook, available only by download for $2.99, provides an overview of current talk radio demographics, but focuses on helping potential guests learn the talk show game, including such tidbits as which days of week are likely to have more listeners.
Bayles and Congalton also discuss the protocol for contacting potential radio shows—big market and small market alike—and provide basic tips for being interviewed. There is also a chapter comparing the pros and cons of hiring a publicist.
“This is not rocket science,” said Congalton, who also serves as Contributing Editor for CalCoastNews. “We’re targeting authors, people who work with nonprofits, business folks wanting to raise their profile, or people who might enjoy being pundits on the issues of the day. The information is basic, but it can also determine whether or not you get booked.”
Example, please? Congalton, who marks his 20th anniversary at KVEC next January doesn’t hesitate. “I wish I had a dollar for every email that starts off by saying “My mother/friend/neighbor thinks I would be a great guest on your show.’ That tells me the person has never listened. That email is going to be deleted. Do your homework. Never contact any radio show without listening to it first.”
This is the first ebook for the authors, who have each been published multiple times. “It is a little strange to not go the traditional publishing route,” said Bayles. “But this is the future. There are thousands of ebooks being published each year and many of them are selling quite well.”
Bayles will be teaching a special seminar on writing and publishing ebooks at Cuesta College on Friday, Sept. 16, as part of the Central Coast Writers’ Conference.