KCLU to battle KCBX for market share
May 20, 2013
National Public Radio station KCLU announced it is expanding its reach to include northern Santa Barbara County and southern San Luis Obispo County beginning in mid-June.
Both KCBX and KCLU are nonprofit public radio stations that carry programming from National Public Radio and other similar radio syndicates. Both operate through federal funding and donations from listeners.
KCBX, which broadcasts from Salinas to Santa Barbara, recently canceled its live broadcast of the San Luis Obispo County Board of Supervisor meetings and then replaced its classic music schedule with news and information.
KCLU plans to vary its programming for its listeners in Ventura County on 88.3 FM, southern Santa Barbara County on 102.3 FM and 1340 AM and Santa Maria through the Five Cities area on 89.7 FM, according to a press release.
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