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Atascadero hires firm to promote tourism on social media

September 18, 2013

atascadero_sign_photoThe city of Atascadero is turning to social media to state its case for becoming the tourism hub of San Luis Obispo County. [KCOY]

The Atascadero Tourism Business Improvement District issued an approximately $175,000 contract to an advertising firm to promote the city using a website and social media.

“The page had got close to 1,000 hits on hotel information, and an owner of a hotel said they had noticed a slight increase in people contacting their hotels to get information and that occupancy has gone up,” said Councilman Bob Kelley.

Visitatascadero.com offers information about attractions, dining and lodging in the city but also promotes the entire Central Coast. It’s home page contains photos of Morro Bay, Hearst Castle and San Luis Obispo County vineyards.

The marketing firm is next creating a video series to promote Atascadero on Youtube and cable television.

The city of San Luis Obispo also hired a firm recently to promote tourism on social media. Earlier this month, the marketing firm Rosetta fired San Luis Obispo’s first social media ambassador Bentley Murdock, who had not been showing up to promotional events.

 


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What is interesting is more money and resources is being spent on luring tourists to Atown to stay and spend money.

Question, what is the tourist draw to Atown that they plan on spinning? Where is the National park, professionally rated golf course, nationally recognized theme park, natural beach or other natural feature? What exactly are they going to sell and how much will it cost in the long run.

Atown is a beautiful place to live and raise kids, but it lacks even a real outlet mall or any other attraction that would make tourists want to stay over night and spend money…


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Its certainly a pleasure at the end of a long work day to get home and out of the CC’s consumer whorehouse rat trap towns like Pismo,SLO and Paso. Guess politicians don’t comprehend peace and quiet in ones home town. You’re correct, what does A town have to offer? Nada so leave it that way. Want mass crowds,rude people, noise, traffic, endless over priced trinket shops the go shop at one of the above mentioned places.


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Hope they hired the agency that came up with,”Experience the SLO Life,” because we can look forward to, “Atascadero – Much More Than a Mudhole.”


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Is this for real or did you guys get taken in by an Onion article?


I would guess late-night infomercials would get the message across to the demographic that would fancy the notion of gathering in Atascadero, but what are ya gonna do with them when they arrive? Offer them fast food and 20 percent off a lube job?


Location scouts from Trader Joes pulled off in A-town a few years back and left visibly shaken. Ended up taking a lesser deal in Templeton.


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Ooo, maybe they can hire BENTLEY! Maybe “social ambassador” will work better for A-town… who knows, as long as they get to keep throwing other people’s money around and feeling big!


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They should post invitations on ThugBikers.Com so they can welcome the few beers bought by the sociopathic, “hey look at me” morons with illegally modified loud exhaust systems. This is a county wide problem, and a visit to Atascadero police desk will get you the same “gee, maybe we can start to enforce something, but you’re the only one who is complaining” flimsy response as other law “SKIP THE PIPE” enforcement jurisdictions in our county.


Disrupted sleep and rest within one’s own home or environment by 110+ decibel noise causes health effects. This is settled and confirmed medical research on a worldwide level.


Motorcycles come from the factory under the same noise standard as a Toyota Camry, law since 1983 (40 CFR 205 (d,e) no matter WHAT your loud biker neighbor lies to you about. Anything louder is an illegal modification under state and federal law. Mostly the local cops do NOTHING about this startling and annoying illegal noise.


No credible study has EVER shown any safety benefit conferred by obnoxious loud exhaust, no matter WHAT your loud biker neighbor lies to you about.


National Park Service biologists are reporting changes to animal behavior and patterns from loud thug biking. Even animals know that brutal noise degrades life.


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Wonder who’s brother in law owns the unnamed advertising agency? How about some signboards along the 101?


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If I owned everything Ag, my gates would be closed and the tourist could then visit Walmart and all of the fine city crap, as my thank you to the cities that supported the County’s fraudulant emergency drought ordinance. An ordinance that the cities have exempted themselves from while the debate over a water basin, not the river that traverses it, continues to threaten the use of ag land.


Tourism is good for our local economy and has grown largely because of our local aggriculture, yet a few short sighted leaders plus the see no evil, hear no evil and speak no evil public continues to allow the corruption of why we live here.


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My mother, who lives on the East side by Pear Valley, her well just went dry. Yea, the limos and tourism has been economically a huge boost to the area, but my mother can no longer bathe in her own home.


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This year many wells have gone dry having nothing to do with ag wells but examples like your mom’s will be used to require usage monitoring, thence meters for everyone, thence regular fees and usage litigation fees and on and on. I can only guess that if her water dilemma were over and she had to deal with more escalating costs, back to town she’d be where she too can be a tourist in the limmo.


I do not know Pear Valley but if it is within the influence of the Salinas River, I be a tourist at every County Board of Supervisor meeting until they properly address every big straw in the SALINAS RIVER.


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She would be better off just drilling a deeper well. What is going to happen is that she will lose her water rights, which means she might as well be in the city, she will pay for water she uses and I suppose a hook-up fee as well. A city hook-up will cost around 25-30,000. An average monthly water bill of 85, and if she wants to grow anything or add a bathroom, someone will now tell her if she can or can’t. Forget the water if we get rid of the limos and tourism no one will be able to afford there homes anyway. We have no other industry.


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Facebook – FREE

Twitter – FREE

Website – NOT TOO EXPENSIVE


$175,000 – TOO EXPENSIVE


The new city manager hard at work to get Atascadero to be the tourism HUB of San Luis Opispo county!


Look out Pismo, Grover, Cambria…Atascadero has discovered the internet.


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If you need to promote anything using social media, nothing can compete with a 14 year old girl and a smart phone… seems like “social media” would make a good elective class for the local high schools and certainly a class of study that has a future (sure wish I took typing instead of woodshop now).


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They could’ve hired a few Cal Poly Business Marketing majors for a whole heck of a lot less money. It’s not rocket science to update a Facebook page, send out a few tweets a week on Twitter, and make a youtube video. $175,000 is a complete rip-off.


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