California overstated health insurance exchange Web traffic
October 3, 2013
California’s newly created health insurance exchange vastly overstated the traffic its website received Tuesday during the rollout of Obamacare. [LA Times]
Covered California’s website, coveredca.com, received 645,000 hits Tuesday, far fewer than the 5 million it initially reported, state officials said.
“Someone misspoke and thought it was indeed 5 million hits,” said Covered California spokesman Dana Howard. “That was incorrect.”
State officials stated the 5 million figure as not only a sign of strong consumer interest in the insurance exchange, but also as reason for users having difficulty in navigating the $313 million online enrollment system.
Technical problems delayed consumers during the first two days of enrollment under the federal healthcare law. Covered California shut down its website from 9 p.m. Tuesday to 7 a.m. Wednesday and again for two hours Wednesday morning.
Information on health plans was not loading properly and consumers endured long hold times, according to the state.
California is attempting to enroll more than 2 million people in the health insurance exchange in the next year. The target figure is larger than that of any other state.