Car crashes into Shell Beach market and deli

July 30, 2026

By JOSH FRIEDMAN

A car slammed into DePalo & Sons market and deli in Shell Beach on Thursday afternoon.

Shortly after 1 p.m., a driver crashed a red Infiniti into the business located at 2665 Shell Beach Road. Two individuals suffered minor injuries as a result of the crash, according to Cal Fire.

Investigators do not believe drugs or alcohol factored into the collision, according to the Pismo Beach Police Department.

The building remained intact. The crash reportedly marked the second time this year that a vehicle slammed into DePalo & Sons.

 


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7 Comments

Geese!! 2nd Time? Does this mean their insurance will go up?


Food is so good, people want a drive thru


“I tried to stop, but the harder I pushed the brake pedal, the faster the car went!”


Wow: “The crash reportedly marked the second time this year that a vehicle slammed into DePalo & Sons.”


Elder confusion. Pretty common these days. Some sort of concrete filled poles at curbside would have protected the storefront.


Such a great deli with amazing products. So sorry they have to go through this.


Elderly driver who mistook the gas pedal for the brake pedal? This seems like a common reason when alcohol is not involved.


Sure are a lot of buildings being hit by drivers in the county.