USA Today loves Paso Robles
October 3, 2011
Forget about gang problems and water issues—Paso Robles was back in the national spotlight over the weekend with glowing travel coverage from USA Today.
Calling Paso Robles, “California’s fastest-growing, and to many, most surprising wine region,” reporter Jayne Clark seemed clearly impressed by her recent adventure in northern San Luis Obispo County.
Noting that the region has exploded from around 35 wineries in 1995 to more than 200 today, Clark apparently spent much of her time interviewing locals and visitors to explain the Paso appeal. No secret here. Wine lovers find local vintners to be friendlier and more accessible than Napa. They’re also blown away by the beauty of area.
Locals may chuckle over the inclusion of the controversial Pasolivo in the article: “Among artisan olive oil operations is Pasolivo, with a pleasant tasting room in which visitors can sample seven varieties of extra virgin and flavored oils at no charge. They also sell creams and other products infused with olive oil pressed from the adjoining groves.”
Thomas Hill Organics, Il Cortile Ristorante, Artisan, and the Paso Robles Steakhouse all get a shout out from Clark, as well.
The good news, according to Clark, is that success hasn’t spoiled Paso Robles.
“Still, Paso hasn’t lost its essential character as a small-ish (population 30,000) cattle-ranching town. Its historic downtown surrounds a large central park with a band shell, where free concerts are staged on Friday nights in summer. (Bring your own wine.) The Boot Barn and several old-fashioned barbershops appear to be thriving. And regulars still drop by the Cattlemen’s Lounge at the historic Paso Robles Inn for $2.50 happy hour beers.”
We’ll drink to that.