Savor the Central Coast continues to lose money
January 17, 2015
The numbers are in for the fifth annual Sunset Savor the Central Coast and though it continues to lose money, organizers report the event had a $4.48 million economic impact. [Tribune]
Savor the Central Coast is a four-day food and wine festival that includes wine tastings, an abundance of unusual and traditional delicacies as well as cooking aficionados sharing some of their special talents. Sunset magazine and the San Luis Obispo Visitors and Conference Bureau host the Santa Margarita Ranch event.
This past event, held in Sept. 2014, had 6,342 unique visitors while 2013 had 7,287 unique visitors. Even so, the 2014 event ran $76,186 in the red while the year before it had a $136,080 deficit.
Visit SLO County made up last year’s $76,186 shortfall.
Nevertheless, organizers report the 2014 event was a success generating tourism dollars to San Luis Obispo County. Of the 9,500 attendees, 36 percent were from out of the county.